The brand says it has momentum, though some analysts wonder what will follow the current hype around its legacy Terrace ...

UK artist Stormzy’s sneaker plugs came into question recently when the YEEZY Mafia questioned the authenticity of his new kicks. The market for rare adidas Yeezy’s means plenty of money to be ...

Anyone seriously interested in copping a pair of the adidas Originals Yeezy Boos t, you need to be reading this. The adidas Originals flagship store in London, in the absence of the adidas ...

The guidance assumes Adidas will sell the rest of its Yeezy inventory, on average, at cost. The preliminary Q3 results are the latest sign that Adidas is recovering from the Yeezy saga ...

Adidas plans to sell remaining stocks of Yeezy sneakers from its defunct partnership with Kanye West, for at least the price it cost to make them. The firm cut ties with the rapper and fashion ...

Sportswear company ended partnership with musician’s Yeezy fashion line in 2022 after he was accused of making antisemitic ...

Wales Bonner dug into the Adidas archives and landed on the iconic Adidas Originals Superstar. There are also additional Samba designs. One gets an update and will be released in two crocodile ...

Adidas said it was still deciding whether to scrap its remaining Yeezy stock and would take a €500m (£443m) hit to its profits if it is all written off. The company also expects a shake-up of ...

adidas Originals has launched a new multi-franchise campaign, celebrating its deep roots in streetwear with a fresh take on three legendary shoe designs: the Taekwondo, Japan, and SL72. This campaign ...

Today, adidas Originals announced an exciting new collaboration between global music sensation Bad Bunny and soccer icon Lionel Messi. The “Bad Bunny & Messi Collection” highlights the ...

Ladies and gentlemen, welcome to the adidas AG Q3 2024 Conference Call ... and I think you agree to that. I have two slides on YEEZY just to make sure that we all know what we have done.