Nike agreed to pay the $410,000 fine for Air Jordan 1's NBA uniform violation and cleverly took it as a bold marketing ...

Take Run-D.M.C.'s "My Adidas," which wasn't just ... transform Nike's marketing strategy and the shoe's cultural status. The ...

After Anteotkounmpo’s standout performance against Detroit, the Nike Basketball Twitter account fired ... and Anthony Edwards ...

Adidas has locked in 16-year-old basketball star Kaleena Smith. The signing represents Adidas' first signing of a high school ...

Los Angeles, CA – Today, adidas Basketball unveils the Dame 9 “Oak Tree” colorway – a continuation of Damian Lillard’s ...

The shoe’s first on-court look came in the NBA on Oct. 25, when Gabe Vincent of the Los Angeles Lakers wore a black Adidas ...

According to Sneaker News, the second wave of the popular basketball sneaker line has gotten a release date of December 2024, and while adidas’ Samba silhouette has taken over the streets, the new ...

No matter what your end-of-year plans might entail, you’ll want to make sure you have a proper collection of supportive, comfortable shoes on hand to carry you through to 2025.

Jaylen Brown has never been shy about expressing his distaste toward Nike. Now, the iconic shoe brand is returning the ...

Whether you're an experienced weightlifter or just starting out, you may be curious about weightlifting shoes. Do you need them? What are they best for? Can they help you build muscle? To help you ...

(This story was updated to change or add a photo or video.) LAWRENCE — Kansas basketball survived a furious comeback Friday at home against UNC in a non-conference matchup to win 92-89.

There is no shortage of running shoes on the market, available in a variety of shapes, sizes, and bold colorways. But, choosing the right pair can be overwhelming. Finding a shoe that meets your ...