Nike agreed to pay the $410,000 fine for Air Jordan 1's NBA uniform violation and cleverly took it as a bold marketing ...

Adidas has unveiled the recently relaunched Kareem Abdul-Jabbar OG sneakers in new colorways. The relaunched Kareem ...

Puma is highly dependent on wholesale, which accounts for about 75% of its sales. Wholesale sales tend to bring lower margins than sales through full-price owned channels. Puma also risks losing share ...

When Edwards said the NBA player he'd most like to see in his shoe was Kevin Durant ... big toe in them Mfers." In a response ...

Take Run-D.M.C.'s "My Adidas," which wasn't just ... transform Nike's marketing strategy and the shoe's cultural status. The ...

“The Last Amateur,” a feature-length documentary chronicling Silvio De Sousa’s turbulent college basketball ... in response to his guardian receiving payment from an Adidas executive ...

A Venezuelan mother and her sons braved a dense jungle, perilous waters and menacing traffickers for a better life in New ...

After Anteotkounmpo’s standout performance against Detroit, the Nike Basketball Twitter account fired ... and Anthony Edwards ...

Adidas has locked in 16-year-old basketball star Kaleena Smith. The signing represents Adidas' first signing of a high school ...

Los Angeles, CA – Today, adidas Basketball unveils the Dame 9 “Oak Tree” colorway – a continuation of Damian Lillard’s ...

The shoe’s first on-court look came in the NBA on Oct. 25, when Gabe Vincent of the Los Angeles Lakers wore a black Adidas ...

fans of the league and sneakerheads alike have been tuned for the play on the court and the brand-new shoes that are set to drop. This week, adidas Basketball will unveil the IIInfinity Series ...