Getting a sneaker endorsement deal is something that many will only dream of, but there's still an opportunity to live out ...

Nike created the Jordan Brand just for Michael Jordan, and many other NBA players followed in his footsteps, as it were.

Anthony Edwards is never shy about voicing his opinion, and one of his commercials to promote his signature shoe caused some ...

Cleveland Cavaliers guard Donovan Mitchell is promoting his sixth signature adidas basketball shoe ahead of the upcoming ... In 1989, Nike unleashed two superstar personalities that would become ...

So could have a handful of other signature basketball shoes—for Kareem Abdul-Jabbar or Patrick Ewing or Gilbert Arenas. Those ...

Avavav has become known for its viral fashion week stunt shows. Vogue Business went behind the scenes to see how Beate ...

Controversy brewing in the sneaker industry is nothing new, as over the years the sector has received tons of cases of cease ...

behind Nike and Adidas. Irving joined the Chinese brand in September 2023 and was named the Chief Creative Officer of Anta ...

The shoe’s diagonal-tread soles prevented players from slipping on the basketball courts that ... But in the 1970s, the ascendant Adidas Superstar, which were lighter with protective shell ...