The guidance assumes Adidas will sell the rest of its Yeezy inventory, on average, at cost. The preliminary Q3 results are the latest sign that Adidas is recovering from the Yeezy saga ...

At the top of the sneaker game, two iconic brands are facing off: Kanye West’s Yeezy line with adidas and Nike’s Air Jordans. In many ways, it’s a David and Goliath story, as the greatest ...

On December 2 nd, Footwear News will honor Kanye West with the “Shoe Of The Year Award", acknowledging the success and cultural imprint of his Adidas Yeezy Boost. “The sneaker releases ...

Adidas plans to sell remaining stocks of Yeezy sneakers from its defunct partnership with Kanye West, for at least the price it cost to make them. The firm cut ties with the rapper and fashion ...

Adidas has about 1.2bn euros (£1bn; $1.3bn) worth of Yeezy shoes sitting in storage. Mr Gulden said the firm had decided to sell some of the merchandise, instead of donating it, because it did ...

It’s part of the business.” The end of the partnership left Adidas with Yeezy stock worth over £1bn. The company decided against destroying it and giving it away wasn’t an option as it ...

Commissions do not affect our editors' opinions or evaluations. With so many cloud hosting platforms available these days, choosing the right one can feel overwhelming. When narrowing down the ...

Black or white upper? Long tongue or regular? Gum sole or … never mind, that’s all you’re getting. But the meteoric rise of Adidas’s iconic soccer shoe, driven by countless celebrity spottings, has ...

Adidas CEO Bjorn Gulden has helped reboot the German sportswear brand since its break-up with rapper Ye two years ago abruptly ended its lucrative Yeezy sneaker line. Adidas raised its forecasts ...

You'll find a wide range of products including footwear, clothing, and accessories when shopping at adidas. Enjoy discounts on popular collections like Gazelle, Yeezy, Superstar, Stan Smith ...

WIRED is where tomorrow is realized. It is the essential source of information and ideas that make sense of a world in constant transformation. The WIRED conversation illuminates how technology is ...

Adidas has reached an out-of-court settlement with Kanye West through which both parties have agreed to withdraw all legal claims linked to the sportswear company’s decision to end its ...