The YEEZY BOOST 350 V2 Carbon Beluga has a two-tone re-engineered Primeknit upper. Its midsole incorporates adidas’ cutting-edge BOOST™ technology, encased by a semi-transparent TPU cage that ...

Christina Aguilera Will Celebrate 25 Years of Her Debut Album With ‘Nostalgic' Reimagining of Its Hits ...

The team found that a red traffic light was indistinguishable if a driver was wearing a certain type of blue tinted glasses. Elizabeth Hurley is a fan of both the pink and the blue lenses ...

You may see some blue-tinted photos though — those are usually made using special blue camera filters or photo editing apps.

At the top of the sneaker game, two iconic brands are facing off: Kanye West’s Yeezy line with adidas and Nike’s Air Jordans. In many ways, it’s a David and Goliath story, as the greatest ...

No matter how my style may change, I always consider adidas the ultimate effortlessly-cool-person shoe. With celebrity endorsements from pro-athletes like David Beckham to music icons like ...

More information As a student, unlock a special discount and receive free shipping on all orders at adidas.com. Click to join now and verify your student status With UNiDAYS. Step up your style ...

West designed trainers under the Yeezy brand and Adidas said the loss of the business cut sales by €400m (£350m) in the first quarter of the year. Overall, total revenue fell by 1%. Despite the ...

Take the Adidas Ultraboost, which first hit shelves ... so things like comfort (it has higher cushioning packed with more, um, boost) and stability (there’s a molded external piece on the ...

Major League Soccer fans looking to identify the future stars of the league can find a safe bet in the annual Generation adidas crop. This year's group of 12 was the largest class and, judging by ...

After a couple of steps in these top adidas sneakers, the emphasis on energy return was evident, and that’s all thanks to the airy and responsive Light BOOST midsole. adidas Ultraboost 5X ...

AMD’s new Ryzen 9000 series looked promising from its initial benchmarks, but the first reviews and user impressions painted a much more disappointing picture. As it turns out, AMD was testing ...