Android seems ready to take on iOS in another area: advertising privacy. In a blog post, Google announced that the Privacy Sandbox, a technology it revealed last year ...

With all the drama swirling around Chrome’s now-scrapped plans to deprecate third-party cookies, it’s easy to forget that the fate of Google’s mobile advertising ID (GAID) still hangs in the balance.

Google unveiled a beta version of its “Privacy Sandbox” for Android Tuesday, part of a years-long effort to transform the business of the internet and make it ...

Last February, Google announced Privacy Sandbox on Android as a way to provide safer advertising techniques that preserve user privacy and keep the industry ...

Welcome back to This Week in Apps, the weekly TechCrunch series that recaps the latest in mobile OS news, mobile applications and the overall app economy. In addition, consumers are spending more time ...

Posts from this topic will be added to your daily email digest and your homepage feed. The Privacy Sandbox on Android beta is limited to a small number of Android 13 ...

On Wednesday, Google announced the start of a multi-year process to overhaul ad tracking on Android phones, moving the mobile platform along a similar path to the one sketched out by Apple’s tracker ...

Google is announcing the “Android Privacy Sandbox” today, a move the company says will be “a multi-year initiative” to introduce “more private advertising ...

As work on the web version continues, Google announced today that it’s bringing Privacy Sandbox to Android. Relevant digital advertising is responsible for free ...