Android seems ready to take on iOS in another area: advertising privacy. In a blog post, Google announced that the Privacy Sandbox, a technology it revealed last year ...

With all the drama swirling around Chrome’s now-scrapped plans to deprecate third-party cookies, it’s easy to forget that the fate of Google’s mobile advertising ID (GAID) still hangs in the balance.

Google unveiled a beta version of its “Privacy Sandbox” for Android Tuesday, part of a years-long effort to transform the business of the internet and make it ...

Last February, Google announced Privacy Sandbox on Android as a way to provide safer advertising techniques that preserve user privacy and keep the industry ...

Welcome back to This Week in Apps, the weekly TechCrunch series that recaps the latest in mobile OS news, mobile applications and the overall app economy. In addition, consumers are spending more time ...

SDK Runtime, as the API is called, will stop third-party SDKs from automatically inheriting the permissions granted to their host app, which should help put an end to a large amount of unauthorized ...

On Wednesday, Google announced the start of a multi-year process to overhaul ad tracking on Android phones, moving the mobile platform along a similar path to the one sketched out by Apple’s tracker ...

Google is announcing the “Android Privacy Sandbox” today, a move the company says will be “a multi-year initiative” to introduce “more private advertising ...

As work on the web version continues, Google announced today that it’s bringing Privacy Sandbox to Android. Relevant digital advertising is responsible for free ...