Petrona regular is ideal for longer copy. Roboto and Petrona are our website fonts. Use these fonts when editing webpages in our template. Use Arial in place of Gotham for all presentations, letters, ...

So in your world, what do sans serif and serif fonts represent? In my mind, sans serif—Helvetica, Arial—feel more modern. That's how most people see it. Because serifs are the vestigial tail ...