Following the successful launch of the first limited edition Hot Wheels Formula 1® car in 2024 and the announcement of a ...

Is there any limit to the Netflix effect? Hot Wheels says that the surge in F1's popularity is behind its new range of models ...

The Hot Wheels Formula 1 2025 product lineup is comprised of a 5-pack set, 1:64 diecast singles, 1:64 Premium Series cars, ...

Mattel and F1 are launching a collection of complexly designed model Hot Wheels with the aim to “connect fans to the true ...

After announcing its partnership with F1 last year, Hot Wheels has released more premium race cars and track-ready die-cast ...

Formula 1 and leading global toy and family entertainment company, Mattel, have unveiled an exciting product range that will ...

The remarkable journey of Hot Wheels from a simple toy car manufacturer to a global cultural phenomenon demonstrates how authentic collaboration and innovative thinking can transform a brand.