In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

Los Angeles, CA – Today, adidas Basketball unveils the Dame 9 “Oak Tree” colorway – a continuation of Damian Lillard’s ...

The Jordan One Take 5s are now on sale at Dick’s for only $54, a rare 46% discount on the normal $100. While the reviews from ...

From stretchy knit uppers that offer maximum breathability to cushion-heavy outsoles, these Asics sneakers promise the best workout or rest day of your life.

Nike has strengthened its ties with the NBA and WNBA as basketball's popularity rises. That could be good news for the sports ...

Arris is a carbon fiber manufacturing firm with roots in aviation and consumer electronics that started making plates ...

Joe Preston discusses how New Balance has moved on from the 2016 Trump controversy and his strategy to appeal to new ...

Men’s college basketball wastes no time offering up a matchup of contenders — two teams that got Final Four votes in The Athletic’s preseason polling — and a rematch of the 2021 national ...

The best shoes for standing all day blend plush padding, flexible fabrics and a superior grip; they should also be equipped for the demands of your environment, whether you’re working in a ...

Former UConn men' basketball player Stephon Castle is on of three rookies to sign a shoe deal with Jordan Brand.