The upstart shoe brand Serious Player Only has reached a multi-year shoe deal with the Raptors' latest rookie, Jonathan Mogbo ...

In the age of NIL, college athletes are more famous than ever. Now able and incentivized to partake in personal ...

Nike has become a huge part of the NBA culture with many players endorsing the footwear. Here's the 10 all-time greatest Nike ...

Getting a sneaker endorsement deal is something that many will only dream of, but there's still an opportunity to live out ...

After years under the Nike banner and numerous signature basketball sneakers, NBA star Kyrie Irving has switched to wearing ...

Duke basketball freshman Cooper Flagg, the projected No. 1 pick in the 2025 NBA Draft, has signed a shoe and apparel deal with New Balance. The company made the announcement Monday morning ...

Jordan Chiles has been accused of ripping off the Chicago Sky's Angel Reese by signing a shoes deal with Nike just weeks after being cruelly stripped of her bronze medal at the 202 ...

Fans will notice that the 'Knicks' colorway features DiVincenzo's new signature logo. So far, the feedback on social media has been positive for the Knicks guard's new shoes and signature logo.

Indiana Fever rookie Caitlin Clark broke out a new colorway for Nike's Kobe 6 Protro for Wednesday's game against the Las ...

Cooper Flagg is cashing in on what promises to be a lucrative basketball career. Flagg, projected to be the No. 1 pick in the 2025 NBA Draft, has signed a multi-year shoe deal with New Balance ...