In the age of NIL, college athletes are more famous than ever. Now able and incentivized to partake in personal ...

Finding the best footwear for men? This article has something special for everybody for enhancing athletic performance or ...

James is a Basketball Insiders contributor ... the projected No. 1 pick in the 2025 NBA draft class, has signed a shoe endorsement deal with New Balance. Flagg, 17, joins a New Balance brand ...

After years under the Nike banner and numerous signature basketball sneakers, NBA star Kyrie Irving has switched to wearing ...

Duke Blue Devils star and the number one ranked player in the class of 2024, Cooper Flagg, officially signs major sneaker deal. The number one ranked college basketball player in the class of 2024 ...

Duke basketball freshman Cooper Flagg, the projected No. 1 pick in the 2025 NBA Draft, has signed a shoe and apparel deal with New Balance. The company made the announcement Monday morning ...

Duke Blue Devils freshman Cooper Flagg, the top prospect in ESPN’s 2025 NBA Draft class, has just signed a big shoe deal with New ... has been making strides in basketball, partnering with ...

The previous version of the shoe merged the brand’s FuelCell and Fresh Foam cushioning technologies into one sneaker.

The potential No. 1 pick in the 2025 NBA Draft said his Maine roots were a major factor in his decision to sign an ...

Indiana Fever rookie Caitlin Clark broke out a new colorway for Nike's Kobe 6 Protro for Wednesday's game against the Las ...

Duke commit Cooper Flagg—the top-rated college recruit and virtual lock to be the first pick in the 2025 NBA Draft—has inked a shoe deal with New Balance, per a report from ESPN's Adrian ...