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In the age of NIL, college athletes are more famous than ever. Now able and incentivized to partake in personal ...

Nike has become a huge part of the NBA culture with many players endorsing the footwear. Here's the 10 all-time greatest Nike ...

The adidas might not be the most popular sneaker brand, but they still have signed a number of NBA stars to endorse their ...

Indiana Fever rookie Caitlin Clark broke out a new colorway for Nike's Kobe 6 Protro for Wednesday's game against the Las ...

DJ Khaled credits Michael Jordan's Wheaties commercial as the reason behind his recent collaboration with Nesquik.

Fox has made a deal with the Curry Brand, and the shoe will be called the Curry Fox 1's. As one of the best players in the NBA, it was time for Fox to have a shoe of his very own, and now that he ...

As an adult, Singh's hard work as a geologist helped him retire early following the discovery of a significant gold deposit ...

where he competed next to some of the best players in the NBA. Flagg signed a shoe deal with New Balance, which has a manufacturing facility in Maine. Flagg told ESPN that he feels at home with ...

New Balance signed Shohei Ohtani, the best two-way player in baseball and now the shoe company has landed ... and they have a contract through 2027. Flagg's deal with New Balance has no impact ...

SportsPro breaks down some of the most valuable and consequential deals in the sports industry from the past three months.