Nike agreed to pay the $410,000 fine for Air Jordan 1's NBA uniform violation and cleverly took it as a bold marketing ...

In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

Cooper Flagg has arrived in the college basketball realm and that too, with an impressive reputation built during his high ...

DMC helped make Adidas as iconic as it is today, and Nelly gave Nike’s Air Force 1s its own anthem. Quite frankly, it’s tough ...

WNBA Rookie of the Year Caitlin Clark took the golf course for an appearance in The Annika Pro-Am on Tuesday, and she did so ...

Top-ranked South Carolina will take on No. 9 NC State in Charlotte in one of the season's first big tests in women’s college basketball. The Gamecocks enter the matchup off a dominant 2023-24 ...

The Indiana Fever star played the front nine alongside World No. 1 Nelly Korda and the back nine with tournament host Annika ...

Suspended South Carolina basketball star Ashlyn Watkins has had kidnapping and assault charges against her dismissed and been reinstated to the team. Watkins was charged on August 31, after being ...

Nike has strengthened its ties with the NBA and WNBA as basketball's popularity rises. That could be good news for the sports ...

A month before Clark played in the pro-am, she wore a custom pair of Nike shoes while playing golf and the internet was ...

"I think me and (Dixon) would make a great backcourt," Denis told Inside Carolina last month. "We're two guards that are essentially positionless and just two basketball ... 17U on Nike's EYBL ...

The Washington Wizards have released their City Edition uniform in conjunction with Nike, building on last season’s Boundary ...