Reuters, the news and media division of Thomson Reuters, is the world’s largest multimedia news provider, reaching billions ...

Ahead of its NASCAR broadcast debut at the Coke 600, Prime Video joins Hendrick as a primary sponsor for 2020 Cup champ Chase ...

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Hendrick Motorsports and Chase Elliott parted ways with Hooters, who abruptly left the team mid-season. The post Rick ...

NASCAR Cup Series Champion Chase Elliott has been one of the most popular drivers. The post “I’m Sorry but…”: Chase Elliott ...

And not just any late-model race car, but one carrying the paint scheme and logo of the ... popularity combined with some nostalgia: Chase Elliott’s Hooters-sponsored car he drove to a win ...

Amazon’s Prime Video has decided to sponsor a NASCAR team to help spread the word about its first ever slate of races that it ...

At a front-running team like Hendrick Motorsports, a deal with such assets would typically be valued in the low seven figures ...

Lionel Racing keeps track of its annual die-cast sales, and Dale Earnhardt Jr.'s Budweiser-sponsored late-model racer topped ...

NASCAR outfit Joe Gibbs Racing, in a recent post shared on the team's Instagram account, revealed how NASCAR's first-ever paint job was created on Richard Petty's iconic No. 43 car. The story of ...