Rob McElhenney told Fortune he views vintage jerseys as a storytelling device, making them ripe for growth.

Instead, McElhenney found his dream jersey online through U.K. retailer Classic Football Shirts. Little did he know at the time, but that purchase—one of “a bunch” of old Wrexham shirts the ...

The landscape of football shirt fandom has altered significantly in recent years, with classic strips now more desirable than ...

The worlds of soccer and fashion have become increasingly intertwined in recent years. Thanks to earning bucket loads of cash and the rise of social media—meaning they can’t just pop to the ...

Hours before Saquon Barkley dazzled in his Eagles debut against the Green Bay Packers, he had already made a statement in the spotlight without saying a word.

Club staff have been overwhelmed by orders and enquiries on both a new long sleeved retro shirt and an old school tracksuit ...

Sports uniforms are a tapestry of meaning, history and hidden messages that tell the story of the game and its players. Yet, many of these details fly under the radar for casual fans.

Heung-Min Son has revealed which football shirt was the first ever one that he owned. Appearing on TNT Sports Kenny Allstar's No.1s, the forward was discussing a series of life firsts, including ...