During a Coldplay show in Boston on July 16, a man and a woman went very, very, very viral for their alarmed reactions to being shown on the jumbotron during a segment of the concert, whereby the band highlights cute couples and happy-looking people in the crowd.

Chris Martin issued a playful warning to concertgoers during Coldplay's latest show, following the viral kiss cam drama that stemmed from the band's prior concert earlier in the week. Coldplay performed at the Camp Randall Stadium in Wisconsin on July 19.

The employer of a CEO reportedly seen in a viral "kiss cam" moment at a recent Coldplay concert says it is launching an investigation into the incident. Astronomer, a New York City-based data company, said in a statement Friday that a "formal investigation" has been launched by its board of directors.