The Coca-Cola-owned beverage aims to separate itself from a crowded category with a bold new look and ads that ask consumers to “Choose Better.” ...

A new ad from the Coca-Cola Co. opens with a shot of a typewriter clacking out Stephen King’s The Shining. The viewer follows ...

Pitcher Partners said all stores would be closed “in due course” but it was hoped the brand would survive as an online operation. Jeanswest has gone bust — again — and will close all is ...

OpenAI unveiled an updated version of its AI system GPT-4o that can generate more realistic images, the result of a year-long effort with human trainers. GPT-4o replaces DALL-E 3 as the default ...

In this digital age, if you don’t have a strongly positioned personal brand, do you even exist? When you walk into any meeting, your personal brand precedes you. People form perceptions about ...

Shop by Brand Ray-Ban sunglasses shot in the GQ Studios Ray-Ban's eyewear pedigree speaks for itself. After nearly a century in the business, the brand's legendary roster of unisex sunglasses ...

A 2024 report by Houlihan Lokey pegs IPL’s brand value at $3.4 billion, up from $1.8 billion in 2022. IPL 2025 is set to grow only bigger, with over 200 brands expected to play ball this season ...

That’s to say nothing of the company’s brand identity. Tesla was once a badge of pride for upwardly mobile, environmentally conscious lefties. More recently, it has become a talisman of an ...

After a blockbuster first 12 months that saw us champion themes around Reinvention, Creation, Trailblazers and Disruption, this quarter we set our sights on the ICONS. Chronicling ... acceleration of ...

Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Just a few years ago, iRobot, best known as the maker of the Roomba, was riding high, with ...