Surveys are a major part of a voice of the customer (VoC) program. Here are some considerations — and questions — you should consider. Companies that don’t measure the impact of Voice of the Customer ...

Concept image for illustration of Key Customer Assessment Indicator or KPI. The CEO took the stage as the first PowerPoint slide appeared on the giant screen. "I am happy to announce we just received ...

When your customers disclose their personal and financial information to you, they’re taking a leap of faith that you won’t lose, abuse or otherwise mess with it -- accidentally or not. Your customers ...

Survey begging, driven by the pursuit of positive customer feedback, is the bane of the customer experience. We've all encountered it, whether it's servers saying they'll lose shifts if they don't get ...

Kelly Main is a Marketing Editor and Writer specializing in digital marketing, online advertising and web design and development. Before joining the team, she was a Content Producer at Fit Small ...

T-Mobile outscores Verizon Wireless for customer satisfaction in a J.D. Power survey that also found AT&T at the bottom of the list. Lance Whitney Contributing Writer Lance Whitney is a freelance ...

The New York State Thruway Authority has launched a new customer survey aimed at shaping the future of fueling facilities at the 27 service area locations along the Thruway system. With current fuel ...