Celsius has amassed impressive volume share gains in the North American functional and reduced sugar energy drink category in recent years, surpassing $1.3 billion in sales in 2023 from just $75 ...

Dietary supplement trade associations have responded to President-elect Trump’s nomination of Robert F. Kennedy Jr. as ...

Hydration-boosting, functional and non-alcoholic (non-alc) beverages will continue their growth in 2025, but generations are ...

A recent beverage industry acquisition intends to shake up the energy drink industry right from Las Vegas. In late October, the Las Vegas-founded and based sports nutrition and lifestyle brand Ghost ...

Health conscious consumers don’t want sugar-laden, taurine energy drinks: but they still want a burst of energy to keep them ...