Currently a Senior Product Manager at Speridian Technologies, Harsh has consistently demonstrated his ability to drive ...

Marketers can draw on principles from the Center for Humane Technology to adapt harmful technology practices into more humane ...

See how advanced customer journey analytics enables businesses to craft personalized experiences that meet modern customer ...

Today’s retail success is increasingly defined by the ability to deliver exceptional guest experiences across both digital ...

By leveraging data, you can identify promising leads, win back former customers, and tailor marketing campaigns to promote ...

Before embarking on the journey to create a data-driven marketing strategy, it’s essential to understand that working with ...

Understanding website analytics is key to growing any online business. Website analytics tools, like Google Analytics or ...

Data Analytics' has become an ... marketers to improve their performance and customer engagement. 2.   Improved Attribution: Data analytics helps advertisers analyse different touchpoints in a ...

Within any brand’s marketing mix, you’ll likely find a focus on ranking in Google. This has been a cornerstone of digital strategy for years — and with good reason. Organic search remains a key ...

Natalie Cusson is a small business owner with over 15 years experience in the creative arts. She's worked on ad campaigns for many trusted brands such as Nike, Subaru, Polaris, Red Bull and ...