Google is establishing a team to build AI that can simulate the physical world, led by one of the former co-leads on OpenAI's Sora model.

Google is forming a new team to build AI models capable of accurately simulating the physical world. The effort will be led by Tim Brooks, a former co-lead on OpenAI's video generator, Sora. Brooks joined Google's AI research lab,

There's not enough human-generated data to keep AI models improving at the same rate. 2025 will put a new solution to the test.

Google DeepMind is developing AI models to simulate real-world environments, advancing towards artificial general intelligence (AGI).

DeepMind’s Genie puts the company at the forefront of world model development, but it faces a number of competitors in this area, such as World Labs Technologies Inc ., a startup created by the renowned AI researcher Fei-Fei Lee, as well Odyssey Systems Inc. and Decart.AI Inc.

Meta’s chief AI scientist Yann LeCun described world models this way during a speech at Hudson Forum earlier this year: “A world model is your mental model of how the world behaves…You can imagine a sequence of actions you might take, and your world model will allow you to predict what the effect of the sequence of action will be on the world.”