PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Amazon is a treasure trove of beauty products if you know where to look — and with handy filters, it becomes even easier to ...

Discover the top 7 Black-owned beauty brands in the USA offering exceptional hair, skincare, and makeup products.

I’ve covered and tried almost every product Merit has to offer (seriously) and can’t sing its praises enough. It’s my ...

With its fine, pen-like nib MAC Pro-Brow Definer eyebrow pencil can create very real-looking hairs and lasts for a 24 hours ...

With its fine, pen-like nib MAC Pro-Brow Definer eyebrow pencil can create very real-looking hairs and lasts for a 24 hours ...

From the viral Flush Balm to its bestselling The Minimalist concealer, these are the Merit Beauty products we really rate.

Gone are the days of piling on layers of makeup to hide every little flaw. Now, it’s all about enhancing what you’ve already ...

Promising review: "I traveled for four weeks and this nice unit was perfect — charged everyone's iPhones during the day, and ...

Alexis Promising review: "I have set up a new skincare routine where I use this mask 3x a week and I started seeing results ...

First, comb your brows in the right direction, and then use an eyebrow pencil to thicken in a bit. If you want to make it look even more refined and sharp, go for a brow gel instead. For the ...