According to industry website Process and Control Today, the consumer goods giant is innovating the packaging for several of ...
Ikea Singapore has launched a limited edition product called the Resten bag. It looks like a Frakta, except it’s made with comfortable fabrics and stuffing, resulting in a padded pillow-like ...
I’ve bought and sold my fair share of used Ikea products in the past, and the experience has always been a bit disappointing. Here in Spain, these transactions happen mostly through a peer-to ...
Because what is life without a miniature Ikea coin bag, a mushroom kitchen timer, or the perfect set of fall-colored socks to ...
Norton, Michael I., Daniel Mochon, and Dan Ariely. "The IKEA Effect: When Labor Leads to Love." Journal of Consumer Psychology 22, no. 3 (July 2012): 453–460.
Guess what? The rich love Ikea, too! Turns out, having a fat wallet doesn’t mean turning your nose up at those iconic blue and yellow warehouses. In fact, plenty of well-heeled shoppers are ...
The accessory was created with public transport in mind to provide a moment of respite for the large volume of daily commuters across the nation. The "huggable" bag maintains its hallmark blue ...
Swedish powerhouse IKEA is entering the resale game with the launch of IKEA Preowned, an online peer-to-peer marketplace where users can buy and sell products through the furniture manufacturer.
In case you didn't know, Ikea is one of the best places to snag furniture to refresh your home. Their pieces are affordable, but reliable and tend to blend in well in any kind of decor.
Ikea has launched a marketplace for customers to buy pre-owned items, Financial Times reported. The pilot program will be tested in Madrid and Oslo through the end of the year. The launch aims to ...
Ikea India on Monday said it has introduced ... either in their original packaging or assembled, allowing customers to test and try them at home for fit, comfort, and functionality.
One of IKEA’s key competitive advantages is its extensive knowledge about the customers. The company understands the purchasing factors which influence customers to buy furniture and implements ...