Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...

Hailey Van Lith has earned recognition as a top contender for two of college basketball’s most prestigious national Player of the Year awards. On Thursday, Van Lith was named to the John R. Wooden ...

Hines has agreed to a multi-year NIL deal with Jordan Brand. Bella is the only active high school player to have an NIL Deal ...

UPDATE (11/08): Nike has officially confirmed that the "Christmas" KD 4 is returning on Nov. 20 via SNKRS and at select ...

Bella Hines signed an NIL deal with Jordan Brand as she finishes up her high school basketball career. "We're excited to have ...

LSU Tigers' 2025 recruit Bella Hines has sealed a historic NIL deal with Jordan Brand, making her the first ... by several shoe companies as she headed into her final high school season. She chose ...

Oh, and also to be ready to adjust should one of Jamal Shead, Ja’Kobe Walter, or Jonathan Mogbo get assigned ... The Raptors ...

The Air Jordan 4 accounts for 22 percent of the most wished-for products on StockX, followed by the Air Jordan 1 (16 percent) ...

The arrival of a new season brings many fresh faces – especially in the modern era of name, image and likeness and the ...