In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...

Puma and Asics lead in brand searches and sales growth on the resale market. Nike dominates in high-value sneaker ...

Adidas, once the leader in sportswear, missed a major opportunity by not signing Michael Jordan. Nike seized the chance, ...

Milwaukee Bucks point guard Damian Lillard always remains true to his roots. Since adidas launched his ninth signature ...

Candace Parker's relationship with Adidas is one that has grown stronger over time. The post Candace Parker Protects Adidas’ ...

“The demand for performance basketball sneakers is strong ... which increased 305 percent for the same period. Adidas, too, ...

The track, with its memorable “I need two pair” hook, turned what was then a $60 basketball shoe into a bonafide fashion ...

Today, DICK'S Sporting Goods (NYSE: DKS) released its 2024 holiday gift guide featuring top brands Nike, FP Movement, adidas, ...

Nike has strengthened its ties with the NBA and WNBA as basketball's popularity rises. That could be good news for the sports ...