Milwaukee Bucks point guard Damian Lillard always remains true to his roots. Since adidas launched his ninth signature ...

“The demand for performance basketball sneakers is strong ... which increased 305 percent for the same period. Adidas, too, ...

The Milwaukee Academy of Science boys’ basketball team, an Adidas Basketball partner school, also joined the celebration, receiving the new Dame 9 sneakers. Damian Lillard, known for his “Always Dame ...

Los Angeles, CA – Today, adidas Basketball unveils the Dame 9 “Oak Tree” colorway – a continuation of Damian Lillard’s ...

Louisville basketball lost to Tennessee Saturday at the KFC Yum! Center, but Louisville Cardinals fans matched Pat Kelsey's ...

Nike has strengthened its ties with the NBA and WNBA as basketball's popularity rises. That could be good news for the sports ...

Anta still trails Nike in its home market, but global brands are increasingly losing their edge in China. Local brands have a ...

The basketball icon drops in on The Deal to discuss joining forces with Adidas and Avenue Capital’s Marc Lasry as she chases ...

Puma is highly dependent on wholesale, which accounts for about 75% of its sales. Wholesale sales tend to bring lower margins than sales through full-price owned channels. Puma also risks losing share ...

Joe Preston discusses how New Balance has moved on from the 2016 Trump controversy and his strategy to appeal to new ...

Similar to the previous models in the Iiinfinity Series, the Nova Iiinfinity features a bulky silhouette inspired by Y2K-era ...