but the hype surrounding the son of LeBron James is real. According to the latest reports, Bronny James has generated more revenue from jersey sales than his father did in his rookie year.

The first in a series of essays examining the past, present and future of a basketball superstar and cultural force.

As expected, LeBron James and Anthony Davis were too ... and it wouldn't be a surprise if he ends up winning the NBA Rookie of the Year.

LeBron James is turning 40. James is in his 22nd season and as great as his career has been, James' influence goes far beyond basketball.