The first in a series of essays examining the past, present and future of a basketball superstar and cultural force.

but the hype surrounding the son of LeBron James is real. According to the latest reports, Bronny James has generated more revenue from jersey sales than his father did in his rookie year.

Who are the favorites to come away with the Rookie of the Year award in 2024-25? Below, we provide the odds for the top names, including Stephon Castle. Learn more about the NBA on FOX Sports.

As expected, LeBron James and Anthony Davis were too ... and it wouldn't be a surprise if he ends up winning the NBA Rookie of the Year.

The Lakers have been led by superstar duo LeBron James and Anthony Davis ... season with his lowest scoring production since his rookie year. James' longevity is unmatched, but nobody expects ...

LeBron James is now a 40-year-old man ... Parker was the first WNBA player to be named Rookie of the Year and win the MVP award in the same season, and the seven-time WNBA All-Star and two ...

LeBron James is turning 40. James is in his 22nd season and as great as his career has been, James' influence goes far beyond basketball.

"LeBron gotta answer some questions," joked one netizen. "Boy like like a 30 year old bronny," observed another. "Either Bron got another son or this Bronny cousin," said another online user.

His Topps Chrome rookie card is likely the card most collectors ... priced card ever to be pulled and sold in the same year 🤯 LeBron made his debut for Team USA in 2004, and his first Team ...