and prove the impact of campaigns on sales/bottom line with granular Marketing Mix Models (MMMs). Using YouTube Cross-Media ...

Brodi's owner, Kylie Judson, told Newsweek that she rescued the dog from a difficult past and has since been training him.

If you found yourself travelling the byways of Northern England in the late 19th century you might have passed him. Wrapped ...

Two young missionaries from The Church of Jesus Christ of Latter-day Saints are discussing condoms and why some are labeled ...

Jumia's warehouse consolidation and marketing spend are set to drive 2025 growth. See why JMIA stock is a buy, backed by a ...

To get the best out of email marketing, store owners in the UK need the right tools. In this post, we’re sharing some of the ...

Unicommerce, an e-commerce SaaS platform for logistics, has acquired Shipway, a Gurugram-based e-commerce technology firm, in a mix of equity and cash. The deal will expand Unicommerce's product suite ...

AI is evolving from single-task tools to autonomous pipelines that can drive campaigns. What does that mean for marketers and ...

That line will echo through the movie, a stimulating discussion of religion that emerges from a horror movie wrapper. Despite ...

Net sales decreased 3.9% to $426.8 million in Q4 of fiscal 2024 and increased 3.9% on a normalized basis, compared to Q4 of fiscal 2023. The sales decline attributed to the additional week in Q4 2023 ...

From innovative lingerie to a winter-inspired collection, eco-friendly blockbuster cosmetics, and a tribute beer, Israeli ...

Nykaa sees a higher mix from quick commerce channels for fast-moving categories, especially within its newer beauty brands ...