It made my lashes look longer and shinier with legit zero clumps.

Because you work too hard to be wasting money on mid mascara. View Entire Post › ...

I've been using Maybelline products for what feels like forever. It was one of the first drugstore brands I used in middle ...

Preservatives are important ingredients to prevent bacteria and mold from invading your tube (or worse, your eyeballs). So even though the phrases “clean” and “paraben-free” often get tossed around in ...

Ilia Beauty just launched a brown version of its Limitless Lash Mascara, which has sold over six million units, according to ...

I love wearing makeup and playing around with new looks, but I would always dread the tiresome task of cleaning my brushes every week. This was until I discovered the Ella & Jo Brush Cleanser that ...

She's been specializing in makeup brushes with handles made of antler. They're a nod to two passions: makeup and her Inuit heritage. Now, work is starting to gain traction online — something ...

The best foundation brushes don’t have any particular shape, size, or style. In fact, they come in countless designs, and are one of the most diverse types of makeup brushes. “There are so ...

the top-selling mascara boasts Maybelline’s exclusive ‘Flex Tower’ mascara brush which bends to volumise and extend every single lash from root to tip. Infused with bamboo extract and fibres ...

And, as many of us mascara lovers may intuit, the design of the mascara brush is “just as important as the formula.” Having the money to spend on designing an especially effective brush may ...

“I’ve been obsessed with brushes for as long as I’ve been obsessed with makeup,” she says. The result is a collection of nine sleek options, inspired by the artistry of calligraphy brushe ...