The Nike Lebron NXXT GEN Genisus “Viotech” sneakers are set to make their debut in the market. The latest model represents a ...

LeBron James has been the premier player in basketball for over two decades now, and his signature basketball shoe line is ...

The Nike Swoosh logo, James's signature, LeBron logos, and crown icons appear in metallic gold. Adding another dimension, the shoe features reflective paneling that shines in the dark. But it is ...

LeBron James was already a phenomenon even before he played an NBA game, so much so that he triggered an all-out recruitment war from the biggest shoe companies. Again, it's important to reiterate ...

LeBron James brings the shine with the Nike LeBron 22 "Limelight." Designed for optimal performance, these shoes feature saddle wings for stability and Air Zoom units for a smooth, responsive ride.

Opinions expressed by Forbes Contributors are their own. I cover the intersection of sports and money. LeBron James almost wore adidas. James was still in high school and being pitched by sneaker ...

Nike LeBron ... the shoe’s webbing and reinforced side stitching give you a snug lockdown fit. A Max Air unit in the midsole makes you feel like you are “walking on air” like King James ...

For over 20 years, LeBron James has been the face of Nike basketball ... Long before he had over 20 signature shoes, LeBron James was the most coveted sneaker free agent on earth, with all ...

COLUMBUS, Ohio — Los Angeles Lakers forward and Ohio native LeBron James wore Ohio State -themed shoes during Friday’s win against the Atlanta Hawks. His pair of Nike LeBron 22 shoes were scarlet and ...

LeBron James faced a career-defining decision between Nike, Adidas, or Reebok. Reebok nearly secured him with a $10 million check. His mother advised him to trust his gut. Despite considering ...