In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

Before the start of her debut campaign as the WNBA's No. 1 overall pick, Clark signed a historic eight-year, $28 million ...

“I applaud Asics for its ability to transcend its traditional niche as a performance running shoe ... Nike Air Force 1 (4 ...

"I applaud Asics for its ability to transcend its traditional niche as a performance running shoe ... the Nike Air Force 1 (4 ...

Basketball is as ingrained in American pop culture ... garnering an endorsement deal with Nike and forever changing the ...

Indiana Fever point guard Caitlin Clark has enjoyed a year to remember and now she has let slip what drives her in the WNBA.

Los Angeles, CA – Today, adidas Basketball unveils the Dame 9 “Oak Tree” colorway – a continuation of Damian Lillard’s ...

Hines has agreed to a multi-year NIL deal with Jordan Brand. Bella is the only active high school player to have an NIL Deal ...

The in-season tournament, known as the NBA Emirates Cup ... year over year to keep pace with increases in the salary cap and basketball related income as part of the most recent collective ...

Tim Hardaway took an elbow to the face and then slammed his head on the court on Tuesday night in the NBA Cup.