Nike has strengthened its ties with the NBA and WNBA as basketball's popularity rises. That could be good news for the sports ...

In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

Adidas, once the leader in sportswear, missed a major opportunity by not signing Michael Jordan. Nike seized the chance, ...

Nike agreed to pay the $410,000 fine for Air Jordan 1's NBA uniform violation and cleverly took it as a bold marketing ...

Before the start of her debut campaign as the WNBA's No. 1 overall pick, Clark signed a historic eight-year, $28 million ...

This fall, basketball admirers and sneakerheads have something thrilling to look forward to with the launch of the Nike G.T. Cut 3 "Jordan Poole" PE (Player Exclusive).

Ja Morant's Nike Ja 2 is coming full-force in 2025. Check our Sneakers news for more upcoming releases and breaking content!

Nike Celebrates Indigenous Culture and Centers Native Youth in New N7 Collection | Nike has unveiled its latest N7 Collection ...

The collection includes men’s and women’s apparel pieces are rooted in Native history and exclusive colorways of the Nike ...

“I applaud Asics for its ability to transcend its traditional niche as a performance running shoe ... Nike Air Force 1 (4 ...

After years of sporadic releases in limited quantities, Nike has finally begun to follow through on its promise of increasing ...

Houston Rockets rookie Reed Sheppard — selected third overall in the 2024 NBA (National Basketball Association) Draft — recently signed a multi-year apparel and footwear deal with the popular ...