The digital space, called "NIKELAND", allows players to outfit their avatar with special Nike products and is free for anyone to visit on Roblox. Metaverse, a buzzword in the tech industry after ...

This isn’t Nike’s first partnership with Roblox. The two collaborated for Nike Air Max Day in 2019 . But this larger activation shows how the metaverse is becoming a vital part of brands ...

Nike’s digital results – in no small part due to those metaverse experiences – now represent 26% of its total Nike brand revenue. And as part of that effort, Nikeland has to date received ...

(Reuters) – Nike Inc on Thursday revealed a virtual world modeled after its headquarters on video game platform Roblox Corp, becoming one of the first big brands to enter the “metaverse”.