A new data infrastructure helped Levi’s crunch the numbers on how everyone—not just the TikTok set—might want to go looser ...

The costume designer for Timothée Chalamet’s film recreated Bob Dylan’s Levi’s. The story of his first love is stitched into ...

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Levi Strauss knew baggy jeans were a big deal ... but information-poor," Gowans noted. The 172-year-old company had amassed a trove of data—receipts from purchases made in the days of horses ...

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Matthew McConaughey was joined by his 15-year-old daughter Vida, who looked like his wife Camila Alves McConaughey's double, ...

More than 150 years after the gold rush first began, some Americans are still digging for riches all over California.

The notoriously private and widely beloved longtime couple discusses supporting each other, their love story lore, and why ...

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