In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...

Nike agreed to pay the $410,000 fine for Air Jordan 1's NBA uniform violation and cleverly took it as a bold marketing ...

Puma and Asics lead in brand searches and sales growth on the resale market. Nike dominates in high-value sneaker ...

Minnesota Timberwolves guard Anthony Edwards and adidas are dropping sneakers that are a subtle nod to Michael Jordan.

The 12 greatest shoes & boots ever made; iconic footwear styles every man should have on their shoe rack, from Clarks Chukkas to Red Wing Worker Boots.

Trends, highlights the brands and products that made their mark on the resale market in 2024. The company said the report ...

Louisville basketball lost to Tennessee Saturday at the KFC Yum! Center, but Louisville Cardinals fans matched Pat Kelsey's ...

Whether you’re after an eleventh-hour wedding guest dress, a corporate-cool outfit for work or you’re desperate for some new ...

Los Angeles, CA – Today, adidas Basketball unveils the Dame 9 “Oak Tree” colorway – a continuation of Damian Lillard’s ...

While Smith is the first girl's high school athlete to represent Adidas, the brand has signed deals with a roster of women ...