In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

Los Angeles, CA – Today, adidas Basketball unveils the Dame 9 “Oak Tree” colorway – a continuation of Damian Lillard’s ...

In the 1970s, Adidas was the undisputed king of sportswear, dominating basketball courts and streets alike. But an overlooked ...

Nike agreed to pay the $410,000 fine for Air Jordan 1's NBA uniform violation and cleverly took it as a bold marketing ...

What do you think of Jayson Tatum's newest Jordan Tatum 3 colorways? Check our Sneakers news for more breaking content!

The first-year Louisville men’s basketball coach scrunched up his face ... Louisville shirt tucked into white sweatpants. He ...

This surprising collab between Balenciaga and Under Armour has the ingredients to become the next "it" sneaker of high ...

DMC helped make Adidas as iconic as it is today, and Nelly gave Nike’s Air Force 1s its own anthem. Quite frankly, it’s tough ...

Explore the best Myntra Sale exclusive prices unlocked 50% off on top sneakers and flat brands like Nike, Adidas, and Puma. Shop before time runs out.

Similar to the previous models in the Iiinfinity Series, the Nova Iiinfinity features a bulky silhouette inspired by Y2K-era ...