FashionUnited1h
StockX: Performance shoes on the rise, Asics and Puma continue to dominate
Puma and Asics lead in brand searches and sales growth on the resale market. Nike dominates in high-value sneaker ...
soapcentral2h
9 athletes who have their own signature shoes: Michael Jordan, LeBron James, and more explored
Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...
Damian Lillard Celebrates Oakland With Adidas Dame 9 "Oak Tree"
Milwaukee Bucks point guard Damian Lillard always remains true to his roots. Since adidas launched his ninth signature ...
Yahoo23h
Here’s What’s Behind the Rise of Asics and Puma on Stock X
With the year winding down, StockX has revealed its latest Big Facts trend report, offering insights into the brands, ...
How one mistake of Adidas made Nike the market leader of sneakers
In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...
Rolling Out1d
Adidas basketball debuts the Dame 9 ‘Oak Tree’
Los Angeles, CA – Today, adidas Basketball unveils the Dame 9 “Oak Tree” colorway – a continuation of Damian Lillard’s ...
"The Untold Story of How Nike Turned an NBA Fine into Marketing Gold With Michael Jordan: The $7 Million Nike Deal That Adidas Ignored"
Adidas, once the leader in sportswear, missed a major opportunity by not signing Michael Jordan. Nike seized the chance, ...
How Adidas's Misstep With Michael Jordan Made Nike a Household Name
Nike agreed to pay the $410,000 fine for Air Jordan 1's NBA uniform violation and cleverly took it as a bold marketing ...