Puma and Asics lead in brand searches and sales growth on the resale market. Nike dominates in high-value sneaker ...

Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...

In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

Adidas, once the leader in sportswear, missed a major opportunity by not signing Michael Jordan. Nike seized the chance, ...

Nike agreed to pay the $410,000 fine for Air Jordan 1's NBA uniform violation and cleverly took it as a bold marketing ...

DMC helped make Adidas as iconic as it is today, and Nelly gave Nike’s Air Force 1s its own anthem. Quite frankly, it’s tough ...

The adidas IIInfinity series is hitting adidas.com on 9th November. See the official photos of these three futuristic ...

Adidas is all set to release a series of brand new Adidas IIInfinity sneakers on November 9, 2024. The release time is officially scheduled at 3 PM GMT.

After years of legal disputes, Adidas has reached an amicable out-of ... The company decided to sell some of the remaining shoes in batches, with two releases last year and another that launched ...

On Wednesday, adidas Basketball unveils the Dame 9 "True Blue" colorway – a continuation of Lillard's success with his signature shoe line. The "True Blue" colorway's predominantly black ...

Adidas have designed the boots to have a classic high-top basketball shoe inspired look. I personally loved the styling. They ...