So, to combat this "Goldilocks" scenario of trying to find the right product for your needs, we propose the idea of DIY-ing ...

If you’re after a hairstyle that stays in place, investing in the right product is essential: a pomade for a soft-hold effect, a hair wax for a slick back, or a hair gel for something that's ...

Bianca's routine: Styling Then I apply the Pattern Beauty Strong Hold Gel to create a cast that will keep my curls defined and frizz-free all week long. I smooth and scrunch this in as well.

One of the first products launched by Tracee Ellis Ross’s Pattern, this strong hold gel is great for creating a wet hair look. It also works to nourish strands thanks to its sea moss ...