Amazon promises that nothing in the Haul category will be more than $20 — and most items will be closer to $10. As an added bonus, Amazon offers an A-to-Z Guarantee, which guarantees all items are authentic and safe — and you have a hassle-free remediation process for products sold and fulfilled by the brand's selling partners.

Temu and Shein often get criticism over the environmental impact of the ultra-fast fashion business model the two companies follow. They have also faced scrutiny from lawmakers and regulators in the U.

The new storefront will mostly feature products that cost less than $10 and offer free delivery on orders over $25.