If your shower lineup could use a glow-up, now’s the time to make it happen. Ulta is serving up a mega haircare sale, with jumbo-sized favorites like Olaplex, Pureology, and Redken marked down by 45%.

Curls can be a challenge to style. They come by that reputation honestly: A rainy day or the introduction of one new product ...

The best shampoos for curly hair can do more than just clean your scalp—they prep your strands for everything that follows. A ...

Specifically, shampoos that prevent future damage, address conditions related to hair loss, and create the illusion of ...

For even better results, the pros suggest using strengthening shampoos that also contain moisturizing ingredients, such as ...

Thanks, ULTA for making my daughter's first experience a horrible one.

Kerastase's gloss contains a blend of amino acids, lactic acids, and tartaric acids to add shine and strengthen hair. Even ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

and the color-safe shampoo I use to preserve my ruby-red look. After so many experiments, I know how to nurse my hair back from brittle and split to shiny and plump. And while I’ve written ...

Katy is an avid beauty buff with extensive personal experience serving as an eager tester of brands large and small, drugstore and luxury, on behalf of family and friends alike. She's a Columbia ...

While I was starting out my own hair journey, I noticed brands often shoved into the “ethnic” aisle, or worse, offered a ...