Warc’s The Future of Media 2025 report examines how the endless optionality within the media ecosystem creates new opportunities for marketers to drive effectiveness and deliver growth. Source ...

With inflation cooling and consumers reaching their limit on paying higher prices, CPG brands are beginning to reappraise price-driven growth strategies. Consumers are showing a stronger desire to age ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

WARC’s latest forecasts show that global advertising spend surpassed $1trn for the first time in 2024, and is expected to grow 10.7% this year, to a total of $1.08trn. Global ad spend has more than ...

Advertisers reliant on TikTok as a major digital marketing tool rushed to prepare contingency plans this week, as the ...

Walmart on Monday unveiled a new logo for the first time in nearly two decades, saying the redesign highlights its evolution ...

The United States Supreme Court on Friday ruled against TikTok's bid to avoid a ban that could shut the app down in just two ...

Walmart is refreshing its logo for the first time in nearly two decades, highlighting its evolution while also serving as a nod to its past, the big-box retailer announced Monday. The word mark on ...

If a ban does occur, more than $11 billion in annual U.S. ad investment would be up for grabs, according to a forecast from marketing group WARC Media. Most of that spending is likely to shift to ...