Adidas CEO Bjørn Gulden has announced that the fashion brand has settled its two-year legal dispute with Kanye West. Both parties have agreed to close all outstanding matters, with Gulden noting that ...
The company ended its partnership with West’s popular Yeezy fashion line and the split reportedly cost both parties hundreds of millions of dollars. A year later, however, Gulden defended West.
BERLIN — In an unexpectedly positive third quarter, during which German sportswear giant Adidas saw 10 percent growth in sales, the company also closed its turbulent chapter on the Yeezy line.
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Adidas expects to sell its remaining Yeezy inventory at average cost, adding around €50m in sales, with no further contribution in the fourth quarter (Q4). Credit: Shutterstock. adidas has reported a ...
It comes as chief executive Bjørn Gulden has been leading a turnaround at the sportswear brand after its break-up with rapper Ye, formerly known as Kanye West, left Adidas with unsold Yeezy shoes ...
Operating profit increased 46% to 598 million euros, including 50 million euros from the sale of the remaining Yeezy inventory. Even without the impact of Yeezy, the sportswear giant performed well.