"Our first product since liberation from Adidas goes on presale today, $200 at yeezy.com. Accept no imitations," text from the image said. Ye also announced Wednesday that Yeezy had hired Gosha ...

Adidas generated millions from its first "drop" of Yeezy trainers after ... JD Sports said it had started selling Yeezy products from the German sportswear giant's second release of the shoes ...

This surprising collab between Balenciaga and Under Armour has the ingredients to become the next "it" sneaker of high ...

The brand says it has momentum, though some analysts wonder what will follow the current hype around its legacy Terrace ...

worth of Yeezy shoes sitting in storage. Mr Gulden said the firm had decided to sell some of the merchandise, instead of donating it, because it did not want to see the products reach the market ...

In the wake of the split, Adidas disposed of over $1.3 billion worth of unsold Yeezy sneakers, which resulted in the ...

Kanye West and Adidas settled their long-running separation out of court recently, and in doing so, the superstar rapper ...

The move isn’t entirely unexpected — in 2023, the company issued releases of Yeezy stock in May and July. Products in those two releases were sold at a profit, but a “significant amount” of the ...

In 2023, Adidas announced it would be selling its leftover Yeezy inventory in batches and donate part of the proceeds to anti-hate groups. The company made around $437m (£336.2 m) from its first ...