Asda has launched a major round of price cuts, with 'a significant investment' its new boss hopes will kick start a recovery.

Asda has brought back its Rollback proposition and famous pocket tap as part of chair Allan Leighton’s efforts to revive the ...

A MAJOR supermarket has confirmed it is cutting prices on more than 4,000 products by as much as 50%. Asda has introduced the ...

Asda has ended its Aldi and Lidl price match scheme, just a year after launching, as the supermarket focuses on its own ...

Asda has axed its price-matching scheme with Aldi and Lidl in a bid to stop “dancing to the tune of the discounters”, ...

Aldi has made a cheeky dig at Asda following the supermarket's announcement it was ending its Aldi-Lidl price match scheme. The scheme was launched in January 2024 with Asda being the first ...

Morrisons boss Rami Baitiéh has stressed the supermarket will keep prices low for shoppers, despite "significant costs coming ...