The reports of Craig Robinson’s retirement from comedy appear to have been greatly exaggerated. Turns out “The Office” star’s so-called “retirement” is believed to be part of a new brand marketing campaign expected to be unleashed in the coming days - and perhaps for a division of AT&T.

After a week of fretting over whether or not Office star Craig Robinson is actually retiring, Variety reports that a series of billboards announcing the comedian’s retirement have begun popping up around L.

The billboards announcing Robinson's retirement were in AT&T-style blue, further fueling speculation that this is a marketing stunt for the telecom giant. Robinson has previously appeared in AT&T commercials,