The European Union is planning to counter President Donald Trump’s efforts to lure companies to the US by easing the bloc’s regulatory burden on sectors from autos to chemicals to aeronautics.

European shares ended higher on Thursday after U.S. President Donald Trump announced a trade deal with Britain to lower tariffs, the first such agreement since Trump sparked a global trade war with his universal levies.

World shares inched higher on Thursday, buoyed by U.S. President Donald Trump’s promise of a first trade deal in his global tariff war – tipped to be Britain - while the dollar gained as markets pushed out the chance of near-term Fed rate cuts.

Final details are under wraps but Trump promised the deal provides billions of dollars in access for U.S. agricultural products like beef and ethanol.